10 trends reshaping SALES in orthopedics.

The orthopedic sales industry is changing rapidly, presenting both challenges and opportunities.
Here’s a quick look at 10 key trends that I see today:
1️⃣ Lower Average Sales PayDirect sales models are reducing commissions, creating a wave of lower-paid reps and squeezing independent distributors.
2️⃣ Sales Are Becoming More LocalNational strategies are giving way to hyper-local expertise to meet the unique needs of surgeons and facilities.
3️⃣ Slower New Sales Process Due to VAC HurdlesValue Analysis Committees are delaying product approvals, demanding more data and ROI proof.
4️⃣ More Deci...


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