This article is about testing. Testing your products. Testing your company. Testing yourself. It's counter-intuitive, but you should purposely seek out feedback that your "baby is ugly".
Most Testing is a Total Waste of Time
I’ve been around the ortho startup scene long enough to see the same mistake over and over. You’re not testing your product seriously. Most of you are stuck in a comfort zone, doing what I call confirmation testing. You are surrounded by KOLs who tell you what you want to hear. It feels good, right? Seeing your device work under the best conditions and patting your...
The Orthopedics Industry 
