Most orthopedic companies don’t like their digital marketing content... but they don't know why.
Others like their online content... but are baffled by the lack of results.
The fundamental problem is that most medical device companies are using online marketing techniques from 10 years ago. It’s safe. There is always a 10-year lag in digital marketing "knowhow" in med device companies.
Marketing departments tend to gravitate towards sophisticated, stilted, and scripted content.
Why do they do this?
I believe they lean this way because management wants to do the&nb...
The Orthopedics Industry 
