It’s hard to create and sell products, but it’s easier when you approach it with the right mindset.
Here are a collection of 40 concepts to help you figure out how to create products people want, find people who want them, and convince people to pay for them.
1. A sale is the result of your ability to communicate what a product is, what it does, and who it’s for.
2. To get customers to say yes, remove the reasons they say no.
3. A product only has to be valuable to the people who buy it.
4. The words others say about your product matter more than your own.
5. The less a product does, the more...
