It’s hard to create and sell products, but it’s easier when you approach it with the right mindset.
Here are a collection of 40 concepts to help you figure out how to create products people want, find people who want them, and convince people to pay for them.
1. A sale is the result of your ability to communicate what a product is, what it does, and who it’s for.
2. To get customers to say yes, remove the reasons they say no.
3. A product only has to be valuable to the people who buy it.
4. The words others say about your product matter more than your own.
5. The less a product does, the more likely it does it well.
6. It’s impossible to sell something people don’t want.
7. Don’t sell the product — sell the result it enables.
8. Price isn’t determined by what a product costs to make, it’s determined by what a customer is willing to pay.
9. Sales happen when you put the right product in front of the right person at the right time with the right story.
10. People buy transformations, not products.
11. It’s easier to create a solution than a need.
12. If the only reason to choose your product is price, your product can be easily replaced by any other product with a better price.
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