In the super-competitive world of orthopedics, understanding why startups fail can be as crucial as knowing how to innovate.
Here are the eight pitfalls every orthopedic entrepreneur must sidestep:
1. Lack of Product-Market Fit (PMF): The orthopedic industry demands solutions that not only work but are also what surgeons and patients are willing to adopt. If your product doesn't resonate with your market, you're not just missing the mark; you're hitting the wrong target. Solution: Engage with end-users early and often. Feedback loops with surgeons can pivot your product to meet real clinical...
The Orthopedics Industry 
