Learn the essential strategies orthopedic startups need to transform cutting-edge technology into market success, avoiding the "Field of Dreams" trap.
In the classic film Field of Dreams, Kevin Costner’s character builds a baseball field in a cornfield, trusting that “if you build it, they will come.” For orthopedic startups, however, this romantic notion doesn’t hold up. I’ve spoken with numerous startups boasting cutting-edge technology—innovations that could transform patient care—but many overlook the critical groundwork needed to succeed in the complex orthopedic market.
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