Launching an ortho startup?
Focus on three essentials in Year Zero: team, product, and customers.
Here’s the breakdown.
1. Obsess Over Your Team
Your team is everything. Hire the best, fire the weak links, and push for greatness. Tough talks—like asking for 60 hours instead of 40—build a squad that can compete in orthopedics’ high-stakes world.
2. Nail Your Product
A great product solves problems—think faster surgeries or better outcomes. Iterate quickly, get it in users’ hands, and let it sell itself. No marketing gimmicks needed. Obsess and iterate your product design.
3. Know Your Custome...
The Orthopedics Industry 
