Tiger Buford, your favorite recruiter Launching an ortho startup?
Focus on three essentials in Year Zero: team, product, and customers.
Here’s the breakdown.
1. Obsess Over Your Team
Your team is everything. Hire the best, fire the weak links, and push for greatness. Tough talks—like asking for 60 hours instead of 40—build a squad that can compete in orthopedics’ high-stakes world.
2. Nail Your Product
A great product solves problems—think faster surgeries or better outcomes. Iterate quickly, get it in users’ hands, and let it sell itself. No marketing gimmicks needed. Obsess and iterate your product design.
3. Know Your Customers
Forget competitors for now—you’re not in the big leagues yet. Focus on your first 5-50 customers. Listen to surgeons, hospitals, and patients, and solve their pain points to gain traction.
Why Skip Competitors?
You’re not on the court yet. Obsess over these three, not the industry giants. Grade yourself: team, product, customers—how do you stack up? Get these right, and you’re built to win.