Keith Griesbaum reached out to me because he is about to start a Podcast with Stefan Vojt about Ortho Sales. His working title is, "The Device Guys", but it may change.
Since I have been recording podcasts for over five years (Inside Orthopedics & BoneChat), Keith asked me for advice.
Podcasting is a powerful way to connect with like-minded people, share insider knowledge, and build a brand in the orthopedic medical device industry. Whether you’re a seasoned sales rep or new to the field, launching a podcast can position you as a thought leader among your peers.
10 things I would do if I were starting a new podcast today.
1/ Define a Narrow, Catchy Niche
Your podcast needs a clear, specific focus to stand out. For orthopedic device sales reps, avoid broad terms like “device guys” that could confuse listeners searching for content. Instead, zero in on your audience—sales reps in orthopedics—and craft a title that’s memorable, searchable, and reflective of your niche.
Tip: Use “ortho,” “sales,” or “medical device” in your title to make it Google-friendly. For example, “Ortho Rep Insider” or “The Ortho Sales Scoop” are concise and clear.
Action: Brainstorm 50 title ideas usin...
