You’ve likely seen virga—rain that falls but never hits the ground. It’s a striking sight, especially at sunrise or sunset, as tons of water evaporate mid-air, never reaching its destination. In Latin, “virga” means “twig” or “branch,” a fitting name for something that promises much but delivers little.
Statistically, most ortho startups fail. They never reach market, or profitability or an exit. These are Virga startups.
Some ortho startups thrive. They go on to win marketshare, become profitable, and return a multiple of capital to the investors.These are Rain startups.
Startups...