The presence of sales reps in the OR has become a polarizing topic.
So let's explore deeper. Why are sales reps there, and are they truly essential?
Below I will break down the OR’s core needs—material availability, technical expertise, and seamless workflow—I will explore the tangible value reps bring, from inventory management to real-time problem-solving, while questioning the potential conflicts of interest their presence introduces. For surgeons, hospital administrators, and industry insiders, understanding this dynamic is vital to ensuring patient care remains the top priority. Read o...
