The appetite for risk in orthopedic medical device companies evolves with their size, reflecting shifts in resources, priorities, and stakeholder expectations.
In my last startup, the CEO drilled into us that we only had ONE ADVANTAGE over the Big Orthos - the ability to take extreme risks each week.
1/ Startup (5 employees, no sales)
With a small team and no significant revenue, risk-taking is a necessity. These companies must innovate boldly, chasing groundbreaking implants or instruments to carve out market space. Limited resources force them to "reach for the stars," betting on high-...
