I am currently talking with and watching a hundreds of ortho startups trying to enter the US ortho market that have better simpler technologies, better patient outcomes and faster patient recoveries.
However, there is a problem. BOB is blocking their way.
"Big-Ortho-Barriers"
I coined "BOB" as Big Ortho Barriers to describe the selling walls built by the Big Orthos give them an unfair advantage in the market.
BOB represents the bureaucratic, cost-driven systems—hospital value analysis committees (VACs), supply chain managers, and corporate contracts—that prioritize financial metrics over c...
