Understanding Moats: Why Surgeon Customers Stick with Existing Products.

Orthopedic companies thrive by creating moats—strategic advantages that protect their market position and fuel growth.
Like the moats around medieval castles, these can serve as both defensive barriers to fend off competitors and offensive tools to capture market share. As George Savile, 1st Marquess of Halifax, noted: “Moats can be both defensive and offensive weapons. In defense, they force enemies to attack at your strongest point. Offensively, they free up resources for bold moves against competitors. Great moats provide flexibility in strategy.”
Here are 10 key moats orthopedic companie...


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