Choice is killing the our industry – We need to return to simplification for our customers.

Remember when you went to the grocery store to buy ketchup in the old days. You’d find a single brand—perhaps Heinz—offering one reliable option: a classic glass bottle of tomato ketchup.

Fast forward to today, and the aisle is a labyrinth of choices—multiple brands, sizes, organic variants, spicy blends, and even ketchup packets. Today there is.... Classic Tomato Ketchup, No Sugar Added or Low-Sugar Ketchup, Jalapeno Ketchup, Chipotle Ketchup, Sriracha Ketchup, Bacon & Caramelized Onion Ketchup, Mayochup (mayonnaise + ketchup blend), Kranch (ketchup + ranch blend), Mayomust (mayonnaise...


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