Let's talk about Press Releases.
I have found an inverse correlation between success and press releases (illustrated below). When I worked at Ellipse (MAGEC rods) we rarely wrote a press releases even while we doubled sales each year. Execution first. Blow the horn later.
Then, on the other hand, I see weak companies with no future spewing out press releases.
Great ortho companies don't need press releases. They quietly execute.
Crabby ortho companies issue press releases every chance they get to wash over their lack of execution.
Case in point - Kyphon issued very few press releases. H...
