Big Orthos are at it again, waving the innovation flag with all the enthusiasm of a used car salesman hyping a “like-new” clunker.
This time, it’s Exactech strutting its stuff, dazzling the crowd with 20 research studies unveiled at the 26th EFORT Annual Congress in Lyon and the 2025 CAOS International Conference in Davos. The press release, dripping with buzzwords like “AI-powered innovations” and “personalized joint technologies,” paints Exactech as a trailblazer in data-driven orthopedics.
The Press Release - Exactech Showcases Groundbreaking Research in AI and Personalized Surgical Technologies - https://www.prnewswire.com/news-releases/exactech-showcases-groundbreaking-research-in-ai-and-personalized-surgical-technologies-302495850.html
But hold the applause. Beneath the polished veneer of Newton® knee balancing tech and GPS navigation systems, this is just another Big Ortho head fake—a carefully choreographed performance to hog the spotlight while sidestepping true disruption.
Exactech’s latest act is less about revolutionizing surgery and more about cementing its grip on the orthopedic throne.
Here’s why Exactech’s “breakthrough” is more corporate sleight-of-hand than g...
