In this article I am going to try to explain one of the biggest traps when designing and developing a new product or service in orthopedics - The False Positive.
I've been there, knee-deep in the hype of glowing surgeon feedback that seemed like a surefire win, only to watch promising startups crash and burn when the real world hit. If you're an ortho founder chasing that early buzz from docs praising your implants or robotics, buckle up—this piece will arm you with "The Bullshit Test" to separate genuine validation from fool's gold, saving you time, cash, and heartbreak in a field where tech...