In the cardio world, clinical data rules ! Clinical data completely dictates which devices are used.
In the ortho world, clinical data is meaningless ! Access, contracts and relationships completely dictate which devices are used.
Now let me clarify.
I am NOT saying the clinical data isn't necessary for the regulatory approval process.
I am saying that clinical data is useless in comparing one device with another in ortho outcomes.
How did we get here ?
As someone who's been knee-deep in the orthopedic industry for years—product development, startups, recruiting talent and dissecting the ...