"The hardest startup challenge: Building a sales force that converts."
The single hardest challenge for any orthopedic startup isn't product development or funding—it's building a high-performance sales force on a limited budget.
In this revealing BoneChat discussion, Blake Helm., former VP of Sales for Artelon, shares his strategy for recruiting, motivating, and managing independent distributors in today's landscape.
Here are the key takeaways from Blake you can apply to your small ortho business now:
The New Distribution Landscape
The "Spine Model" is Everywhere: The days of large, fully in...
