The Ego Trap

I’m about to offend a few of my orthopedic colleagues, but I have to be honest—this is a real challenge for some startups - The Ego.

The Premise: The CEO Ego often drives ortho startups to overfund and underperform.
Orthopedic startups face brutal challenges: regulations, slow adoption, and fierce competition. Yet, a hidden threat from inside the C-suite is CEO hubris—an overinflated sense of invincibility.

This can lead to chasing massive early funding before achieving product-market fit, scalable models, or proven tech viability. Startups get infatuated with raising tens or hundreds of m...


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