Why Read
Over time in orthopedics, we have all seen the focus shift away from clinical innovation and patient outcomes and towards contractual control and market access barriers.
This has allowed Big Ortho to dominate hospital access through high-volume contracts, GPOs, and VACs.
This "Customer Capture" strategy excludes smaller startups, stifles innovation, and prioritizes cost over advanced care. This article aims to shine light on these "Customer Capture" mechanisms—essential reading for surgeons facing reduced autonomy, patients curious about their implants, industry professionals encount...
