As we prepare to enter 2026, Surgeons are still being blasted with features, features, features at medical shows and over social media.
"Our 3D printed cage has the best bone biology interface, truss design, open architecture, surface roughness... blah, blah, blah"
This is the wrong approach and unfortunately, this is the narrative that many ortho companies are leading with.
As you know surgeon's aren't making the product decisions any longer - the hospital business is making the decisions.
What do hospitals and ASCs really want?
Less trays.
Less steps in surgery.
Less OR time.
Less la...
