Why Read
If you’re leading or working in an orthopedics or medtech engineering and innovation team, stop scrolling and read this post—right now. In less than five minutes you’ll discover a dead-simple, 18-minute exercise that one experienced ortho R&D leader (who took Ellipse Technologies from startup to a nine-figure exit) calls genuinely eye-opening. It’s called the Marshmallow Challenge, and it dramatically reveals why some teams rapidly prototype their way to robust, market-ready implants and robotics while others waste years and millions on elegant plans that collapse the moment real-...
