In the quest for orthopedic innovation, many startups chase the illusion of the quick win—building a product.
Few grasp the eternal game: building a company.
A PRODUCT is a fleeting bet: Craft the finest device, launch it swiftly, seize the market before the sands of capital run dry. It's a sprint against time, fragility baked in.
A COMPANY, however, plays the infinite game. It delivers that first offering, yes—but with equal devotion to forging an antifragile organism. One that pivots with wisdom, iterates with patience, and diversifies like roots spreading deep.
Endurance isn't an accident;...
