How Iteration Drives Orthopedics Innovation

"I've realized that the key to being successful is not how good your ideas are, it's how good you are at being able to find quick, cheap, and easy ways to try your ideas." — Marc Randolph

We've all heard the legendary success stories in orthopedics: Danek, SpineTech, Kyphon, Arthrex, MAKO, Hand Innovations, and Mazor Robotics. These companies skyrocketed to prominence through groundbreaking innovation. The prevailing myth? Their founders dreamed up a flawless idea and nailed the execution on the first try. But that's not the reality. Every one of them iterated their way to the top. No comp...


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