Many many ortho sales pros are frustrated in 2026. This is a rant that I wrote last night, but some of this rant may resonate with you.
Listen up, ortho sales reps – if you're still hauling trays like it's the '90s Golden Age, chasing surgeons with steak dinners and hoping for loyalty, wake up.
That ship's sailed, sunk, and buried under a pile of VAC paperwork and GPO gatekeepers. The original ortho sales rep? Dead.
Beleaguered by bureaucracy, commoditized products, and hospitals treating you like a necessary evil. But here's the unfiltered truth: You can still stack cash in this game. It j...
