If you've been following my journey in the orthopedic industry— from startup hustles to big medtech deals — you'll know I've rubbed shoulders with some of the biggest names in the game.
Over the years, I've interviewed CEOs, sat in on board meetings, and dissected the strategies of ortho companies.
But here's a confession: I used to think these leaders were omniscient geniuses, walking encyclopedias of business acumen, medical knowledge, and market foresight.
Boy, was I wrong.
Let me paint a picture. I recently spotted this hilarious t-shirt in a thrift shop (yeah, I'm that guy who finds inspiration in vintage tees). It reads: "I LIED, THIS IS MY FIRST RODEO," complete with a bucking bronco and stars.
It got me chuckling because it perfectly captures a truth I've learned the hard way about orthopedic company leaders. These folks aren't always the all-knowing experts we imagine.
Their deep expertise is often confined to a narrow lane — maybe finance, engineering, or sales — but that's not why they end up in the corner office. No, the real secret sauce is their willingness to saddle up for the big rides, taking on massive responsibilities that most people would shy away from.
Th...
