Over time, the graveyard of failed orthopedic companies that has become more crowded. People don't like to talk about the scale and breadth of these failures, but its real. The graveyard isn’t filled with companies with "bad" products. On the contrary, it’s the final resting place of for better products - biomechanically superior implants, revolutionary biomaterials, and elegant surgical instruments that performed flawlessly in the lab. These companies didn’t fail because the engineering was off. They failed because the business model was broken. Sadly, billions of dollars of well-meaning inv...
