How to develop your new Orthopedic product idea.

This is a public service announcement for orthopedic entrepreneurs. The funding climate is frosty, but investors are still writing checks—they’ve just become "risk-allergic accountants." To get funded, you don't just need a cool gadget; you need to systematically kill risk. At the bottom of this article is your scoring sheet with 100 possible points to see if you are ready to attract funding.

1. Market Opportunity & Team

The Goal: Prove the problem is big enough to solve and you're the ones to do it. Criteria: $350M+ TAM; a "been there, done that" leadership team; a "ferocious" founder...


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