The holy grail of orthopedic medicine is remarkably simple: getting a patient back to work and life, pain-free, as quickly as possible. But while the digital MSK gold rush promised to automate this pathway, the market is now littered with the casualties of that boom—highly funded apps, trackers, and sensors that have stalled, quieted down, or vanished entirely. The pitch was seductive, but the execution failed because the industry treated rehabilitation as a mechanical engineering problem instead of a human behavioral one. Tech companies spent millions building hyper-precise tracking tools while completely ignoring the "Netflix Gap"—that critical window where a patient leaves the clinic, goes home, sits on the couch, and stops engaging. During our recent BoneChat with Raja Sundaram, co-founder and CEO of Plethy, he pinpointed exactly how the old remote-monitoring playbook broke down—and how his team is actually cracking the code to fix it right now. Watch / Listen to our BoneChat discussion Discussion with Raja Sundaram (Plethy CEO).
The High Cost of the "Isolated Knee" Myth Traditional digital MSK platforms treat patients as an isolated anatomy pro...
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