Throw in enough buzz words and you can attract capital (after 12 years albeit).
Every deck needs a villain and a miracle.
The villain is the old way: messy spine surgery, radiation, human hands a millimeter from the dura, inconsistent outcomes, vendor-locked screws.
The miracle is always the same three words, in some order: robotics, laser, AI.
Add “sub-millimeter,” “full automation,” “new paradigm,” “open platform,” and “Vision 2030-adjacent public digitalization money,” and you do not need a commercial product yet. You need a station that will bring talent to its greatest level.
Case in point: Deneb Medical - https://www.denebmedical.com/
These guys have no chance of success.
Company Snapshot: Deneb Medical
Location: Donostia / San Sebastián, Spain
Founded: 2014
Team: ~22
Product: IZAR, “the first Spine Surgery Station”
Latest Raise: €14.7 million in September 2026
That is twelve years from founding to “now we will bring it to market.”
The Buzzword Stack
Read the site and the press notes the way an associate reads a Series A memo:
Robotics
Photonics
Laser ablation
Real-time tissue identification
Artificial intelligence
Sub-millimeter precision
Patient-specific volumes
Radiatio...
