Every week I talk with orthopedic founders who are raising money to fight the same three wars at once:
inventory,
regulation,
and a market that already has too many nearly identical implants.
They know the math. A new knee, spine, or sports-med system means years of design control, cadaver labs, 510(k) or PMA work, instrument trays, consignment, hospital value analysis, and a sales force that has to win a shelf already occupied by Stryker, Zimmer Biomet, DePuy, Arthrex, and a dozen well-funded lookalikes. The burn is front-loaded. The timeline is long. The exit is usually someone else’s balance sheet.
So the question is not whether that model can still work. It can. The question is why so many ortho people default to it when they could build something closer to p°Motion.
Below I am going to share a business model of p°Motion
Look at the Friction They Avoided
No implant inventory.
No instrument sets.
No sterile packaging.
No hospital consignment.
No 510(k) as the first commercial gate.
No need to displace a well-loved screw or anchor already on the shelf.
The Default Is Not Strategy. It Is Muscle Memory.
Most orthopedic professionals only have one commercial operating system...
