OrthoDirectUSA website
How A Facility Implements Generic Orthopedic Implants
This article is written by Blair Rhode, MD.
The acceptance and implementation of generics into the field of orthopedics has been a slow process. This is because it requires significant internal change in behavior and who likes change?
Generic Implants are all about change management. Tommy Mitchell, CEO of OrthoDirectUSA, consults with hospitals (providers) that desire to purchase generic implants and manage these devices independent of sales rep involvement. He says, "The need for a change management process just...
