“I need an Engineer.”

I hear this request often. Ortho executives call and say… “I need an Engineer”. 
This is the wrong question…  an Engineer is not an Engineer.     

Ortho leaders have a tendency to jump to the solution.  This is completely normal. We all do it. We have a budget slot for an Engineer so you want someone with that title.

Think about it differently… What problem are you trying to solve?
Instead of filling a on Engineering chair, you may actually need…

a predictable pipeline of new products
more creativity or the ability to solve a spe...