This is the 15th in a series of 6-Question interviews with leaders who are challenging conventional thinking in Orthopedics (read other interview here).
Augmented Reality (AR) surgery is the future of orthopedics and spine surgery. Augmedics just received FDA clearance and will be bringing x-ray vision to US spine surgeons… literally x-ray vision.
While the entire orthopedics industry is focused on large navigation systems and robots, Augmedics snuck in the side door with seamless heads-up display technology.
I sat with Nissan to better understand how Augmedics is leading the AR revolution in orthopedics.
1. How did Augmedics get started? Take us back to the inception of the idea.
I had been working in the medical device industry for 10 years, and while at Medtronic, I worked in the Spine Surgery Unit in Israel. I found it very frustrating to see that after spending a one-year sales cycle trying to sell navigation with an intraoperative 3D scanner to spine surgeons, then having them spend about a million dollars on the solution, to have them hardly use the technology. I was trying to find a better way for surgeons to use computer assisted technology ...
