Guest article by Ravi Ramasamy
The orthopedic industry in the recent past has witnessed two major innovations as growth drivers. First the Robotics revolution – more of a Product innovation, (Driven by industry technology) and the second Ambulatory Surgery Centers (ASCs) - a Process innovation (Driven by external market dynamics). In the Pre COVID-19 period these two trends were the buzz words as every company wanting to be a player in these two areas invested heavily to grow their business. Some companies have seen a double-digit CAGR in the last five years with ASC.
However, post Co...
