Post-COVID, is it time for medtech to stop relying on a single sales channel? (ZS Insights)
Sales and marketing have changed a lot over the last 10 years. Most industries, from the technologically advanced to the most basic, have introduced a variety of sales and marketing channels, from telesales and emails to ads, videos and social. Even in healthcare – one of the most constrained and conservative industries – pharma manufacturers, providers of all sizes and insurers have been gradually introducing and perfecting the art and science of multi-channel sales and marketing for many years. Man...
