Orthopedic companies have a blind spot that software companies don't have. I believe that Ortho companies can learn a lesson from the software companies.
Software companies race to develop the"minimum viable product" or MVP. They get their MVP into the hands of a small group of customers as early as possible.
Definition: The minimum viable product (MVP) was coined during the DotCom boom. The MVP allows a team to collect the maximum amount of learning about customer experiences of a new product with the least amount of effort.
An MVP is a barely useable product and it's a startin...
