Conformis is about to deviate from its competitive advantage. Ut-Oh!

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Conformis' Surprising Strategic Shift to Standard Knee Implants (MDDI Online)
Will Conformis inadvertently diminish the value of its customized knee implants it's known for by adding a "standard" knee to its portfolio?
The orthopedic company known for its customized knee implants now plans to sell a standard off-the-shelf knee in parallel to its higher-cost customized knee implants.
Ryan Zimmerman, a medtech analyst at BTIG, says the benefits will be a lower average selling price ...