Every year people inside orthopedic companies propose game-changing new ideas that nobody is brave enough to execute. Fear prevails to beat down the opportunity.
I have seen fear happen with "risky" new surgical techniques, fear happen with new biomaterials, fear happen with robotics.
And today, fear is happening with the new digital product opportunities - AI, AR, and VR.
Like the old idiom, fear versus opportunity comes down to one question... Who is going to bell the cat?
From Aesop's fables, a group of mice hold a meeting as to what they can do to prevent the housecat from sneaking up...
