7 phases of sales leadership as an Orthopedic company grows.

As a retained recruiter I get to work with orthopedic companies as they grow and mature. The sales needs of a young company evolve over time.

Phase 1"Get me people who have surgeon relationships. Someone who can sell to our targeted customers. Without sales, we don't have a company (messy startup phase)."

Phase 2"Get me people who can both sell and find new customers. We need more sales. We need hunters, not gatherers."

Phase 3"Get me people who can recruit and train 1099s to carry our product(s) into territories where we are weak. This way we can service the entire US. I just need a Distr...