Friction may be the most underrated concept in creating a sustainable profitable orthopedic business.
In a previous "push-versus-pull" article I have touched on the concept of friction - The startup success grid.
More recently, the topic of reducing friction for the customer has become theme during BoneChat community discussions.
OK, let's dive in.
Orthopedic Medical Device Friction Points and Solutions
Orthopedic medical device sales can unintentionally introduce friction for hospital customers, hindering smooth adoption and hindering patient care.
Let's explore both sides of the coin:
Friction Points for Orthopedic Customers (Hospitals/ASCs):
1. Complex Procurement and Reimbursement:
Lengthy approval processes: Navigating regulations and securing insurance coverage can be a bureaucratic maze for hospitals, delaying device acquisition and implementation.
Lack of transparency in pricing: The complex pricing structures of medical devices, often involving multiple stakeholders and hidden costs, can create confusion and mistrust for hospitals.
2. Training and Support Challenges:
Inadequate staff training: Insufficient or poorly designed training programs for ho...
