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I talk with many Marketing people in orthopedics, who are not really doing Marketing. And even worse, they don't understand Marketing.
In my humble opinion, many orthopedics Marketing professions should read or re-read this book. Below is a summary of all 22 laws of marketing. Which of these 22 principles is your company using ?
1/ The Law of Leadership: It's better to be first than it is to be better. Being the first brand in a category gives you a significant advantage over competitors. This pioneering position allows you to set the stand...
The Orthopedics Industry 
