How the Big Orthos leverage Confusopoly to their benefit.

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Ok, what is a Confusopoly ?
Definition: A confusopoly refers to a market strategy where market leaders intentionally create complexity around their products or services, making it nearly impossible for consumers to easily compare options based on price, features, or quality. This tactic is particularly evident in the realm of large medical device companies, where the intricacies of product offerings, pricing models, and technical jargon can obscure transparency, hinder informed decision-making, and lead to customer inertia, effectively locking in healthcare providers and ultimately affecting ...

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