A Tale of Frozen Ambition
Jim, a marketing lead at an orthopedic startup, called me.
He had a vision: a series LinkedIn postings showcasing their new device. The drafts were ready—informative, polished, professional. But then the team hesitated. “Is it engaging enough?” “Will surgeons care?” Doubt crept in, and the post stayed in drafts, buried under self-judgment. Months later, their competitor’s simpler post went viral. Jim's team missed their shot, not because they lacked skill, but because they froze—afraid their work wouldn’t shine.
This story repeats across many many orthopedic compani...
