Today, most of your customers aren’t buying titanium or polyethylene anymore—they’re buying time.
If you think you're still in the business of selling implants, you’re already obsolete.
Today, the only currency that matters in a hospital or ASC is throughput: the raw velocity of moving a patient safely through the OR and turning the room for the next patient.
The most critical question about your strategy is: Are you increasing or decreasing throughput for your customer?
Ortho companies today have two fundamental product/service offering - one that adds friction and one that reduces fric...
