Generics are Coming! Generics are Coming! (written by Dr. Blair Rhode for ORTHOPRENEUR Nov 2011)
Blair Rhode, M.D. is a sports medicine orthopaedic surgeon who saw an opportunity and a need for generic-based implants. He started RoG Sports Medicine (www.buyrog.com) in 2010 as an EcoOrtho® company.
Dr. Rhodes 4-part article:
Why Implant Costs have Stayed High
Generics—It’s About Process
The First Step
In Summary
All Generic articles on OrthoStreams
Why Implant Costs have Stayed High
The orthopaedic industry has done an excellent job of creating a dependence upon sales reps and what th...
