Orthopedic implant startup hopes to find market share with lower-cost proven technology (MedCityNews)
NovoSource Inc. doesn’t claim to have the next cutting edge advancement in orthopedic devices. Instead, it’s one of a number of small orthopedic device firms looking to cut costs from the process of developing and selling existing orthopedic implants.
The startup makes orthopedic implants using technology that’s been around for years and has produced clinical trial results. Then it outsources its manufacturing and sells directly to hospitals and surgeons. “We’re not investing in capital equipm...