Smith & Nephew will cut implant prices in half with the “no rep” option

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SMITH & NEPHEW GOES REP-LESS WITH SOME HIPS AND KNEES (Orthopedics This Week)
Smith & Nephew, plc (SNN) expects to cut some orthopedic implant prices in half with a “no-frills” option called Syncera that excludes logistical support or an onsite technician and replaces them with an iPad app.
The program was announced by company CEO Olivier Bohoun at the end of July. Bohoun said the Syncera program could reduce hip and knee device prices by 40% to 50% for the target market of 5% to 10% of U.S. hospitals.
When Wright Medical Group, Inc. off...

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