Hospitals are learning to live without reps in the OR

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HOSPITALS EVICT SALES REPS FROM ORs (Orthopedics This Week)
A growing number of hospitals are excusing sales representatives from the operating room and are educating their own employees to provide technical assistance to doctors during surgery, writes Jaimy Lee in Modern Healthcare. Representatives from medical device manufacturers have, in the past, routinely been present in operating rooms to reply to questions about the product the surgeon is implanting.
Lee reports that by switching to a rep-less model, hospitals are both cutting costs and improving quality. Loma Linda University Medical ...

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